The spoken hashtag is part of a general trend—one rarely treated as a scourge, generally barely perceived, and actually a sign of the zeitgeist. I refer to a tendency to frame ourselves in conversation as performers, from an ironic distance, in a way that would have been impossible before movies and television began to deeply permeate modern life. “Hashtag happy” elicits a mental picture of the speaker viewed from a distance, labeled with the word happy. Think of the way someone often describes having received great news while miming a holler, “Yeah!”—pumping his fist, putting on the grimace one would have while actually yelling, but uttering the cheer sotto voce. It’s a cheer in quotation marks—a cheer framed and viewed from afar. One could not do this without living and breathing film and television as we do. What reason would a rainforest tribesman have to depict himself cheering with the volume turned down?